Based on this in-store graphic displayed next to the register area at Columbia Sportswear, the pace of innovation is rising significantly. Hopefully it's capturing the attention of shoppers, building strong brand perceptions, and meeting or besting the competition. Yes, there were probably some older innovations that did not make it on this retail/brand graphic but four callouts in 2012 alone show a strong user-centered orientation.

2012 is only half over... whats next?!

1. Be clear about your innovation ambition (between Core, Adjacent, and Transformational).
2. Strike a balance that is right for your company and industry.
3. Organize and manage the system - what tactics and structures should be considered to execute on your ambition.

It's an interesting article available electronically by downloading the PDF (pay version) or get it at your local news stand now.

Happy innovating!

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